Dog and Cat on Green Grass

Cierra Voelkl

Pet Industry Creative Professional and Content Writer

Freelance Services Available

Dog and cat paw print icon
Dog and cat paw print icon

About Me

My name is Cierra and I'm a marketing and content professional with 8 years of marketing and copywriting experience in the pet industry. I am currently the Lead Copywriter for HICC Pet®, using my copywriting skills and industry experience to manage writing responsibilities and revitalize the brand.

In my most recent position, I served as the head of marketing and content for, while also working as the Head of Marketing and Event Production for CDPR's subsidiary, Pet Health Expo. Within my first marketing position as the former Social Media and Marketing Coordinator at Metro Paws, I successfully managed their blog, and website SEO and handled social media content driving significant organic traffic to the website.

Beyond my professional work, I am actively involved in the pet community. I sit on the board of directors for a dog rescue in Orange County, CA, and successfully run my own pet-sitting business while creating my brand and managing related business responsibilities.

With my deep passion for animals, I bring extensive knowledge and experience to my writing. It's more than just a career for me; it's a lifelong devotion. I'm dedicated to sharing valuable insights, providing resources, and fostering a community focused on the well-being and happiness of our beloved pets.



Lead Copywriter

HICC Pet | Remote

March 2022-May 2o23

- Collaborate with cross-functional teams, including marketing, design, and product development, to align copy with overall brand initiatives.

- Create the brand copywriting and ad copy guidelines from scratch to ensure consistency for voice and messaging across all platforms.

- Create captivating and persuasive copy for a variety of platforms, including product descriptions, website content, email campaigns, and social media.

- Conceptualize and execute creative and effective copy for various marketing campaigns, promotions, and product launches.

- Implement SEO best practices in copywriting to enhance online visibility and improve search engine rankings

- Ensure all copy is accurate, free of errors, and adheres to brand guidelines.

- Oversee the proofreading and editing process to maintain high-quality standards.

VP of Marketing and Event Production

Pet Health Expos, LLC. | Los Angeles, CA

March 2022-May 2023

- Spearheaded the planning and execution of the inaugural and largest consumer event exclusively focused on dog and cat health and wellness.

- Orchestrated all facets of the show, encompassing exhibitor management, guest experience, speaker coordination, ticketing, marketing, and production of show materials.

- Personally crafted captivating show graphics and materials, effectively capturing the event's essence.

- Demonstrated adept management skills, overseeing both the show floor and behind-the-scenes operations with meticulous attention to detail.

- Fostered and managed media relationships with prominent pet influencers and various media outlets, driving their attendance at the expo and our exclusive VIP media event.

- Utilized SEO to create organic traffic to our website and event listings.

VP of Marketing and Content

Center for Dog Pain Relief | Los Angeles, CA

March 2021-2023

- Key contributor to the inception and development of a comprehensive website on dog pain relief and prevention.

- Conducted extensive research on over 100 causes of pain in dogs, authoring detailed articles on symptoms and treatments.

- Managed and curated the website's blog, producing engaging and informative content.

- Increased monthly website traffic and managed technical issues.

- Created original content for website and social media platforms.

- Orchestrated an extensive product directory as part of an affiliate marketing strategy.

- Focused on SEO to drive organic traffic and utilized trending searches to generate blog topics.

- Managed all copywriting for

Freelance Writer

Self | Los Angeles, CA

June 2019- Present

-Successfully completed writing projects including blog articles, website content, social media posts, and marketing materials.

- Conducted thorough research to ensure accurate and up-to-date information for each project.

Collaborated closely with clients to understand their objectives, target audience, and brand voice, delivering tailored content that met their requirements.

- Employed effective SEO strategies to optimize content for search engine visibility and increase organic traffic.

Social Media and Marketing Coordinator

Metro Paws | Los Angeles, CA

Jan. 2017- March 2021

- Developed and managed influencer marketing program, building strong relationships with key influencers.

- Implemented successful social media growth strategy, resulting in sustained and measurable month-over-month growth.

- Managed e-commerce website for seamless functionality and optimal user experience.

- Created and managed engaging blog, delivering valuable content to target audience.

- Orchestrated and optimized impactful email marketing campaigns.

- Utilized SEO copywriting for website and blog copy, product descriptions, and press releases.

- Demonstrated continuous commitment to enhancing website visibility through ongoing SEO improvements.

- Collaborated with retailers for consistent brand messaging.

Freelance Copywriter | Laguna, CA

April 2014 -Jan. 2016

- Used SEO to create multiple listicle-style articles based on presented topics from the company or of my own choosing.


California State University Los Angeles

| Bachelor of Science in Business with Marketing Concentration


Adobe Creative Cloud | Interpersonal Communication | Oral and Written Communication | SEMrush Analytics | Content Strategy | Marketing Strategy | Website Development and Management | E-Commerce Management | Email Marketing | Influencer Marketing | Copywriting | SEO Blog Writing | Social Media Scheduling Software (Later, Buffer, Hootsuite) | Project Management | Influencer Marketing | Event Planning and Production